www.sizemeup.com.au is an Australian first in the wine industry. It has been developed with input from members of the Wine Packagers of Australia (WPA) and serves as a visual aid and guide to label dimensions that fit the bottle of choice. The site contains over 70 of the top 750ml and small format wine bottle SKUs in Australia and New Zealand.
Label sizes, paper weights, embellishments and embossing all require careful consideration as the final label must be capable of being applied using automated bottling lines. The pressure sensitive label guide, Getting Ready for Bottling provides information for label designers, bottling customers and label suppliers to discuss with the contract packager.
Developed and funded solely by WPA, SizeMeUp is mobile and tablet friendly, has a choice of English or Mandarin – and it’s free.